Research

Top Savings Site, Coolsavings.Com, Unveils Unexpected Coupon Data

January 9, 2012 – Today CoolSavings.com [www.CoolSavings.com], an online savings destination where budget-conscious consumers find free grocery coupons and offers from their favorite name brands, unveiled its latest study, "The Evolution of Couponing." The study takes a look at recent trends and upticks in the couponing industry; CoolSavings surveyed over 1,200 consumers.

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Reading, Writing & Digital Couponing

August 12, 2009 – As families get their children's school supply lists in the mail, a new study from www.CoolSavings.com of over 1,100 consumers finds this typically traditional, in-store shopping experience has "gone digital."

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Women Want Online Ads that Fit into Their Lives

A new study from Q Interactive's Women's Channel, a pioneer in researching women's online behavior, discloses what women really want when it comes to advertising online: A partner who understands their realities and gives them something of value. Over 1,800 women, 82 percent of which are moms, overwhelming seek more tailored online advertising from the brands they know and trust.

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New Study of 1,000 Women Finds Facebook a Fav, 75% Uninfluenced by Social - Networking Channels to Purchase

Chicago and Q Interactive's "Women Channel" recently conducted a comprehensive study, "Women & Brands Online: 'The Digital Disconnect' Emerges." The report, which will be fully unveiled at ad:tech Chicago on Wednesday, September 2, investigates the digital lives of women and how brands are a part of that world. One core finding centers on women's interaction with social media. While exceptionally engaged, they are overwhelmingly uninfluenced, and often "turned off," by brands in this space.

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New Study Reveals the Social Graces of Social Gaming for Women

A new study from Q Interactive and Engage! Expo (host of the Virtual Goods Conference) reveals insight into the psychology of social media gaming women, the largest demographic of social media users. The study of over 700 women, about 54 percent of which play daily and 30 percent weekly, investigates a range of viewpoints around salient social media gaming topics.

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